Merit Mile helps G+D achieve brand prominence and U.S. growth through a strategic PR campaign

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Giesecke+Devrient (G+D), a Munich-based global SecurityTech company, engaged Merit Mile to expand its visibility and business development in the competitive U.S. market. By leveraging key data, developing thought leadership, and securing media coverage across financial, payments, and security technology verticals, the campaign elevated G+D’s authority and visibility in the U.S. With over 172 brand mentions and nearly 30 million impressions, the campaign significantly exceeded ROI expectations.

Giesecke+Devrient Challenge

Challenge

Expanding the presence of a German-based financial security technology leader into the U.S. market posed several challenges. These included navigating strict American regulatory frameworks, earning trust and credibility in a crowded industry, and

translating brand messaging to resonate with U.S. audiences. Cultural nuances and localization, along with the need to develop key relationships with media and industry stakeholders, required a strategic, multi-faceted approach.

Giesecke+Devrient Solutions

Solutions

G+D partnered with Merit Mile to launch an integrated Public Relations program focused on thought leadership and strategic storytelling. Merit Mile created messaging frameworks for each of G+D’s core business units—Digital Security, Financial Platforms, and Currency Technology—and developed unique story angles. Merit Mile also coordinated and secured press briefings at high-impact industry events, helping position G+D as a trusted leader in financial security and payments innovation.

Tapping into G+D’s internal data and insights, the PR strategy emphasized timely, authoritative content that connected G+D's technology leadership with relevant U.S. market trends. Merit Mile placed stories in top-tier outlets and podcasts, reinforcing G+D's credibility across key verticals.

Results

The PR program helped G+D significantly increase its share of voice and visibility in the U.S. financial and security technology landscape.

Campaign Metrics:

Total brand mentions: 172
Total impressions: 27,397,704
Total ad equivalency: $471,373
Total ROI: 4.62X monthly spend

Notable Coverage Highlights:

Efficiency through automation: Elevating casino count room performance while reducing cost and risk

  • Impressions: 56,500
  • Equivalency: $3,500
Efficiency through automation

Smarter verification, safer transactions: A path forward for auto fraud prevention

  • Impressions: 48,000
  • Equivalency: $3,500
Smarter verification

How the New SGP.32 Standard is Modernizing Global IoT Deployments

  • Impressions: 48,100
  • Equivalency: $3,850
How the New SGP.32 Standard

Why 'green' cards are falling short of revenue expectations

  • Impressions: 68,000
  • Equivalency: $4,225
Smarter verification

What Can Be Done to Reduce America's $100 Billion Healthcare Fraud Problem

  • Impressions: 48,000
  • Equivalency: $3,000
What Can Be Done

What new US banknotes mean for banks' counterfeit prevention

  • Impressions: 55,400
  • Equivalency: $2,650
What new US banknotes

Merit Mile Turnkey Campaign Services

  • Media relations and PR strategy
  • Thought leadership development
  • Messaging frameworks and positioning
  • Executive communications and interviews
  • Content creation and placement
  • Campaign analytics and reporting
Learn more about how Merit Mile can support your vertical content marketing, lead generation, and sales goals by contacting hello@meritmile.com.

Your Merit Mile Team

John Sternal

John Sternal

Partner, PR, Social,
Research

Justin Baronoff

Justin Baronoff

PR Account
Executive

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About Merit Mile

Established in 2007 in Boca Raton, FL, Merit Mile is a marketing services provider focused on helping companies and corporate marketing departments build brands, drive sales revenue, and garner publicity in their respective industries. Our unique differentiator at Merit Mile is our ability to 100% own the message, the publicity, and the demand generation aspects of the corporate marketing function. Clients hire us and rehire us for our ability to refine their messaging/value proposition, develop top and mid-funnel leads, and get the type of editorial publicity that differentiates them from their competitors. From branding to PR to demand generation, Merit Mile is the high-octane fuel that invigorates corporate growth engines. To learn more, please email us at Hello@MeritMile.com, call us at 1-561-362-888, or visit us at www.MeritMile.com.

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