A year after launch, Quackskins’ line of warm weather hunting gear was poised for significant growth, but they lacked the know-how to stand out in a crowded marketplace. Merit Mile helped usher Quackskins into the outdoor retailing major leagues with the right visual cues and a compelling story. The brand now appeals to a broader geographic audience via a newly deployed, modern and engaging, mobile friendly ecommerce website with a professional and competitive edge.