Merit Mile’s “It Could Happen to You” campaign for JDL Technologies chronicled a series of realistic, but outrageous and amusing tales of woe that brought shock, harm, and maybe even irrevocable damage to businesses, employees, and their customers in Florida and Georgia. Beyond the serious yet light-hearted nature of the creative, we were most pleased to have doubled the target lead generation volume set at program onset. For more, please email us here.