Hearst Black Book

To ensure a compelling and conversion-focused user experience that met target audience goals as well as the objectives of the business partnership between Hearst Autos (Black Book) and Equifax, Merit Mile conducted a usability test on the new Black Book + Equifax Credit Application User Interface. The process included several onsite focus groups comprised of nearly 50 members of the broadest target audience cross-section, professional focus group moderation, testing and summary findings, as well as strategic recommendations for the beta and production launch of the application. For more on Merit Mile Research capabilities, please email us here.