Thought leadership is a highly sought after strategy and part of the B2B marketing toolkit. But are companies and their leaders truly maximizing its power today? If not, what are the reasons they are coming up short?

In our ongoing commitment to help channel, partner, and alliance marketing professionals understand the dynamic landscape of channel marketing, Merit Mile conducted a survey in January 2024 to delve into the trends, challenges, and opportunities shaping 2024 marketing strategies.

In today’s business landscape, supply chains have become critical components of an overall business strategy, especially as the federal U.S government recently opened $5.6 billion in funding for projects to strengthen supply chains.

In today’s fast-paced digital landscape, short-form videos have emerged as a powerful marketing tool for businesses looking to promote their offerings and services. With the expanded use of social media and the increasing demand for quick yet engaging content, they have become an essential component of many successful marketing strategies here at Merit Mile.

From the hopeful startup to the established enterprise, and amidst multiple bull and bear cycles, the Merit Mile team has seen just about everything over the last 15+ years. One thing in particular shines brightly in our analyses—the way marketing departments and organizations navigate turbulent times is a great indicator of sustained, long-term performance.

You may have been thinking about generating more publicity for your brand, product, or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.

We all have our favorite podcasts and it’s not hard to see why. It’s an easy and engaging way for one to learn, explore, and stay current on everything from news and sports to entertainment and self-help. In fact, podcasting has reached the highest numbers ever this year, with 90 million Americans being weekly podcast listeners (Buzzsprout).

Let’s state the obvious. The job of a marketer in 2023 is tough. Chances are you are working with a conservative marketing budget, the size of your team may have been impacted, and the pressure is on to do more with less. Or, in many cases, you’re spreading and shifting your time and budget into new areas like AI-driven marketing.

As we settle into the new year we are surrounded, if not overwhelmed, by the noise of a bleak economy. Is the forecast truly cloudy for brands and corporate marketers, and if so, where should the budget and energy focus be directed?

Consumer marketing often has mass appeal and offers a lot of flexibility in terms of risk-taking and conceptual development. Although B2B marketing can be construed as more regimented and less fun than consumer marketing, creative development in the B2B arena is, perhaps, an even more thoughtful and more highly targeted marketing and communications process.

LinkedIn has always been known as a platform that helps professionals network, share updates, and connect with peers. But there is another essential element to the platform that marketers and campaign managers need to be familiar with—LinkedIn Advertising for awareness and demand generation.

In an ever-changing digital landscape, all businesses, from small and medium to enterprise, must consider the digital security of their organization and team members as a part of their ongoing business plan.

Congratulations, you’ve built a partner marketing kit. Your partners now have content marketing assets like eBooks and infographics, digital display banners, and emails in hopes that they can easily co-sell your joint solutions and services. Or will they?

Public relations (PR) and earned media-focused strategies have long been known to play a critical role for organizations in every industry and of every size. The ability to connect and build relationships with targeted journalists and execute pinpoint brand storytelling in front of desired audiences is a highly effective means of getting your story across.

Marketing and sales organizations agree there is tremendous value in taking a vertical-specific approach. Solutions and services solve industry-specific use cases and pain points, marketing campaigns and content speak directly to buying groups, and sellers lead more meaningful conversations with customers.

Going Beyond Brand Awareness to Explain to the C-level Why It’s a Good Investment. Clients are interested in PR and brand awareness because it’s a great way to establish or reinforce subject-matter expertise and credibility within a specific industry. Furthermore, it can also help in boosting leads and even sales.

Boca Raton Historical Society & Museum Announces New Brand Identity and Prepares for Near-Term Milestones and Events. The Boca Raton Historical Society & Museum, established in 1972, has rebranded the organization with a new visual logo, brand colors, and supporting iconography.

There are endless possibilities for the future of voice technology and one thing is clear – the popularity of voice search is rapidly rising, and it will significantly change the way SEO is done. The way people search for information online has changed significantly in recent years. Voice search is quickly going from a rare act to something that people do all the time.

There is no denying the immense power and reach of social media. Social media advertising drives targeted web traffic, boosts your website’s SEO rankings, and helps you better engage with and understand your audience.

Posted on: October 19th, 2020 The word marketing has often been associated with the selling and promotion of products or services. However, there is much more to marketing than strictly generating sales. Those companies who fail to explore the additional benefits of a strong marketing program will miss out on the opportunity to build a […]